About Us

We opened for business in 1974, operating out of a shop just off the campus of the University of Wisconsin, Stevens Point. At that time we sold bicycles by Schaaf, Mercier, and Raleigh. For the winter months, we sold hockey and ski equipment.

A few years later, we added to the size of our building and to the selection of bicycles. At the time, what was a small company named Trek Bicycle, became our featured, custom, "American Made" brand in 1976. We pride ourselves on being one of the first dealerships to distribute Trek Bicycles.

Today, we are a very competitve retailer in Wisconsin selling the top brands in bicycles, hockey, cross country skis, inline skates, soccer, fitness equipment, and much more.

What continues to bring us success is our commitment to satisfying our customers, and our expertise in servicing all products in the industries we represent.