We opened for business in 1974, operating out of a shop just off the campus of the University of Wisconsin, Stevens Point. At that time we sold bicycles by Schaaf, Mercier, and Raleigh. For the winter months, we sold hockey and cross-country ski equipment.
A few years later, we added to the size of our building and to the selection of bicycles. With the additonal space we could showcase more of our bicyles, bicycle accessories, as well as our other sporting goods for year round activities. The larger building also provided the needed space to expand our preparation, repair, and service area.
Today, we are a very competitve retailer in Wisconsin selling the top brands in bicycles from Raleigh, Cannondale, GT, Origin 8, and Schwinn. We also specialize in many other sporting goods includine hockey equipment, cross country skis, inline skates, soccer, fitness equipment, and much more.
What continues to bring us success is our commitment to satisfying our customers, and our expertise in servicing all products in the industries we represent.